The Afro hair braider in South Africa has a name for his products: henna hair removal.
He’s the man behind the brand and he’s selling more than 1 million units each month, according to his Facebook page.
That’s a lot of henna.
A typical henna-infused hair braided ponytail costs around $1,500.
But Mr. Dyer’s products are much cheaper.
He says that he only sells to people with “a genuine desire to get rid of their hair.”
And even though he has a reputation for making men’s hair look so much better, he has never actually been a hair braide.
The idea for henna came to him after he saw a woman’s video on YouTube of a henna salon that used a liquid henna gel on her scalp.
The product made her feel like her hair was “coming back.”
Mr. Ederi also started making henna products about five years ago after he learned about the phenomenon on YouTube.
Now, the company has more than 50 employees.
“We have to keep up with the demand,” Mr.
And the customer is what matters.
He told me that the customers who purchase henna and have hair problems are “the ones that need our products the most.”